MAKE CX REAL AGAIN

Our Values

We have red lines, we have boundaries that do not box us, but free us.

Truth

We are realists. We thrive through integrity, clarity, anti-BS. We reject corporate theater and deliver honest insights.

Craftmanship

Tribal Effort

Empathy

Discipline, mastery, precision. We apply rigorous methodology to every engagement. We do it by our minds and hands.

We master emotions with edge. We understand human needs while maintaining strategic rigor.

We are not a one man show. Collective energy, movement, belonging. We build communities of practice.

Our Services

No bla bla. Just solutions. When input is the Truth, Success is the outcome.

CX Diagnostics & Audit

Strategy & Roadmap Design

Implementation & Change

Ongoing Optimization

Training Programs

Truth Scan™

Real Impact Blueprint™

Real Impact™

CX Commando ™

Truth Tribe Academy ™

Uncover the unvarnished truth about your customer experience with evidence-based diagnostics.

Pragmatic, implementable strategies backed by past project data and behavioural science.

Turn strategy into everyday action with disciplined delivery and sustained adoption.

Continuous improvement with monthly truth checks and AI-augmented monitoring.

Bold, hands-on workshops that actually change behaviour and build communities of practice.

Our Manifesto

We believe customer experience has lost its truth.

It's buried under buzzwords, pretty visuals, theater, and endless PowerPoints.

We are here to bring it back — to make CX real again.

We design what customers actually feel.

No illusions. Just impact. With practical, fast, to the point solutions.

Real talk. Real method. Real change.

Join the rebellion against irrelevant CX.

100+

Projects Completed

80%

Adoption Rates

41%

Faster Revenue Growth

The Tribe

A collective of masters, not a hierarchy of consultants. Diverse perspectives and collective intelligence.

Alp Kohen

Duygu Ayşe Yıldırım

Ömür Kula

Prof. Dr. Can Erdem

Dr. Nihat Tavşan

Özlem Arık

The Story of real&co.

Real&Co was founded in 2025, on a simple, yet profound realization: the world of Customer Experience (CX) was overflowing with theories and frameworks, yet often fell short in delivering tangible, real-world impact. Our founders observed a significant gap between academic CX concepts and the messy reality of implementing them effectively.

Driven by a shared vision, the founder team set out to cut through the industry noise, offering solutions rooted in both academic rigor and battlefield-tested wisdom. Their expertise wasn't just theoretical; it came from guiding more than a hundred real-world transformations, delivering solutions that actually work.

This led to the mission to "Make CX Real Again." Real&Co was formed as "The No-Nonsense CX Collective," committed to providing measurable results and moving beyond abstract theories. Our core values 4 truth, craft, tribe, and emotion 4 guide every partnership, ensuring authentic, impactful, and human-centered CX strategies that drive genuine value. We believe in practical, actionable strategies that transform businesses and delight customers.